The final look and feel of our productions depends on may factors. Besides the experience in the advertising and creative industry as well as digital image processing skills, the technology and equipment plays a significant role in achieving the desired results.

It may be stated explicitly that LookyCreative wouldn’t have been created if the DSLR Video revolution did not happen. As a result of the technological breakthrough of the last 2 years we are able to produce digital HD1080p images with the tonal range comparable to standard film medium. Therefore we’re also able to deliver stunning aesthetic and technical quality of footage at reasonable prices, which were not possible a few years ago.

At LookyCreative we strongly benefit from this revolution working mainly on Canon DSLR Video equipment (5D MKII, 7D, 550D) with the necessary range of accessories and the highest quality optics. Our equipment list includes:

Main units

• Canon 5D MKII
• Canon 550D

Lens

• Canon L-series (24-105mm, 100-400mm, 50mm)
• Samyang Video DSLR lens (85mm, 14mm)
• Carl Zeiss, Sigma and other lens

Accessories

• Hercules DSLR Rigs
• Liliput 7″ Field monitors
• Glidetrack 1m
• Modular self-made camera dolly (3x 1.5m) with electric programmable drive
  for time lapse photography
• Motorized and programmable Pan/Tilt head for video and time lapse photography
  (Meade DS2000 + Autostar 497)
• Manfrotto tripods & monopods with 3D and Video heads

Software and hardware

• We use mainly Apple Mac workstations and Adobe CS4 software